“85% of statistic are made up on the spot.”
“Numbers lie.”
“Tell me what you want and I’ll find the numbers to prove it.”
We have a problem with metrics. We love them, but they’re not always helpful. As soon as you get a client to understand why their gut feeling or their ancedotal evidence is not necessarily the best foundation for their strategy, you have to start battling metrics. Continue reading “Ugly Truth: Shady Metrics are Shady” »