The popularity contest on Twitter has gotten out of control. Whether you spend $20 for a thousand new followers or take the time to troll #followback for free, a large follower count is yours for the taking. These tricks can inflate your numbers, allowing you to look more popular than you really are, but is it worth it? We all like to feel popular. Those inflated counts can make community managers and brands feel successful. Obviously we’re doing a good job at social media, look at how many people we’re connected with.