Ugly Truth: Shady Metrics are Shady

Posted on

“85% of statistic are made up on the spot.”

“Numbers lie.”

“Tell me what you want and I’ll find the numbers to prove it.”

We have a problem with metrics. We love them, but they’re not always helpful. As soon as you get a client to understand why their gut feeling or their ancedotal evidence is not necessarily the best foundation for their strategy, you have to start battling metrics. Continue reading “Ugly Truth: Shady Metrics are Shady” »